Serdika Center
Rebrand & Launch of Serdika Center as your go-to runway
A year-long fashion platform redefining Serdika Center as the ultimate catwalk.
Built around the idea that women always reinvent themselves the campaign celebrates individuality, confidence, and self-expression — where every visitor becomes the main character of their own story.
Because everyone has their own path, their own rhythm, their own catwalk — and eventually, all roads lead to one center: Serdika Center.
