Postbank ProjectYouth
Rebranding #ProjectYouth identity & launching the new communication
Project YOUTH by Postbank introduces a new generation to the world of banking — simple, creative, and built for kids & teens.
With the key message #YouthModeOn, the campaign turns financial responsibility into self-expression. It’s not about rules and limits, it’s about freedom, curiosity, and growing your own way.
A bank that speaks your language — colorful, digital, & unapologetically young.
